Running UFC GYM started in 2008 when Mark Mastrov and Jim Rowley called me to start a fitness concept around how a UFC Athlete trains. At its surface this appeared intimidating but once I had the opportunity to learn about the UFC Athlete it did not take me long to see the huge opportunity. You see we could now develop a new space in the fitness industry that intersects great training, fitness and a social community. When a UFC Athlete steps in to the Octagon he or she must be physically and mentally conditioned. They are about to go on stage in front of millions to demonstrate the best version of themself. Getting to this point is not easy and requires a village of expertise. BJJ, Striking, Conditioning, Wrestling and other coaches that work hours in the gym to allow the athlete the best chances of success. The multiplier for UFC Athletes is often nutrition and how they fill the gaps so they can train hard and not lose muscle. Above is the simple footprint of how UFC GYM was created. We do not need to create fighter but rather provide an atmosphere that allows one to become the best version of themself! Result is the motivator! A special benefit is that you can learn how to kick a little ass and protect yourself! Enter the word confidence!
